So, it’s January and all those lists of ‘best song’, ‘best album’, ‘most memorable haircut’, ‘ooh, do you remember that time in April when’, ‘and what sold the most eh?’ and so on are finally over.
Aren’t they?
Well, not really. January’s music journalism, both in print and online, is dominated by a different kind of list, this time prospective instead of retrospective. They tend to have names like ‘up and coming’ or ‘ten to watch’ and represent the music industry’s attempt to cue up the next shiny slice of product for us to consume through our greedy ear-mouths. They are also, very often, terrible.
See, this is January. The month where NOTHING HAPPENS. It’s where record companies release dud albums in the hope of maximising return because there’s cack all decent to buy instead. Plus, no-one’s going to buy anything because we’re all in hibernation, miserable and skint from the pointless yearly orgy of over-consumption, excessively-priced disposable consumer novelties like the Mr T Keyring or whatever the fuck was supposed to be a fun stocking filler this year. No-one has a clue what’s going on.
And that’s where record companies step in. They think they can plan ahead. ‘Set the Agenda.’ ‘Prime the Marketplace.’ That kind of bollocks, you know what I’m talking about. These lists are carefully crafted piles of overhyped toss, the latest fad-chasing committee-approved nonsense that is destined to flare brightly, if at all, and then vanish entirely without trace as the music-listening public moves on to something that’s actually interesting.
Take the BBC’s ‘BBC Sound of 2010′, for example. Please, take it.
Oh, my sides.
Here’s the list, and I can scarcely conceive of a more pointless collection of mediocrity. Honestly, let’s just go through the top five. I couldn’t bear to go any deeper, and I don’t think you could as well;
Ellie Goulding: A pointless vocodered nonentity with no semblance of a tune or hook, no personality beyond a big wooly hat, and nothing to reccomend her to anyone ever. I’ve already forgotten her and I’m watching the video as I type.
Marina and The Diamonds: a part Greek, part Welsh, all-dickwad singer who sings in a dreadful faux-cockney album and seems to have been conceived as a kind of demographic-spanning combination of Katy Perry, Kate Nash, Little Boots, and god knows who, Gwen Stefani or someone shit like that? She openly admits to having auditioned for girl bands, but having ‘progressed’ beyond that. Bollocks. She’s as manufactured as Joe McElderry, and is being chucked out there because someone at Sony noticed that quirky girl singer-songwriters are ‘in.’ Cretins. Oh, and that jumper she is wearing is supposed to make her look ironic and relaxed about her image, but you just know it was picked out by her manager from a selection of the Ten Worst Jumpers Ever. NEXT!
Delphic, an oh-so-original Manchester band who say they want to shake up ‘stagnant indie’ by combining dance and rock. I was going to call them Twenty years out of Date, but actually it’s more like twenty-six, if you consider that Blue Monday was released on Factory Records (from where again- oh, Manchester!) in March 1983. This is about as cutting edge as Hank Marvin. Next!
Hurts are two shop mannequins doing electro-pop, who sound like OMD only twice as tedious. I literally cannot think of anything more worth saying about them.
the Drums are the first band featured here to have anything resembling a tune, but the thing is it’s not a very good one. This bunch of slackjawed tosspots are ‘on a selfish quest to make beautiful music,’ apparently, which is a shame as they’ve not really progressed much beyond looking a bit like the Jesus and Mary Chain, staring vacantly at the camera and playing shitty deliberately lo-fi faux-credible faux-Velvets toss. ‘I felt stupid’? You fucking sounded and looked stupid too. Twats.
I could go on but it’ll be better for all of us if I don’t. I’ll ask a question instead; is this really the best that 2010 has to offer us?
No. Of course it isn’t. The real sound of 2010 is still out there, waiting to be heard. Possibly waiting to be made. People will make their own choice, they always do. There’ll be great surprises out there, too.
I can guarantee you too, that when December rolls round and the last lists of the year are written, these first lists will have been utterly forgotten.